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Internet Marketing: Neuro-linguistic Programming

What in the world is Neuro-linguistic Programming (NLP)? Just a few quick references from Google so that we are on the same page.

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“NLP means Neuro Linguistic Programming. In other words, it is the way we communicate with ourselves. Neuro means “of the mind”. Linguistic is the study of language. Therefore NLP simply means that you can programme the language of your mind”.

“Neuro-linguistic programming (NLP) is an approach to communication, personal development, and psychotherapy created by Richard Bandler and John Grinder in California, United States in the 1970s”.

Now you may ask what on earth does this have to do with Internet Marketing? It can actually make the difference between success and failure – sticking with it long enough to make it or quitting without giving it a chance. One of the most important aspects of being able to succeed with a business is mindset.

Because probably the majority struggle for to find effective ways to generate profit, there is lots of room there to get discouraged, skeptical, and even angry. The answer seems to be to throw up your hands and quit when you don’t know ways to stay positive and have faith so you can carry on!

This process may start way back in childhood. Was there someone that was critical of you? If not an important relationship like family (the worst), even cruel little kids can really give somebody a ‘complex’ after a while. It’s not funny or cute and may permanently damage someone to be ‘bullied’, called names, or to be excluded from ‘the clique’. Kids don’t have consciences or the ability to reason on some levels so the cruelty is actually pervasive and we can’t even blame them.

The point here is that you begin to believe what you are told and you start to tell yourself the same thing throughout your life – you can’t succeed because you are fat, ugly, stupid, etc. You can’t start a business because you don’t know what you are doing, nothing works, you have no money.

The theory is that you build neurological pathways in your brain after these negative messages really become ‘engraved’ and then whenever there is an opportunity to beat yourself up you automatically go down those pathways and end up discouraged and ready to just give up.

The concept of NLP is that if you are aware of this, you can switch those pathways by telling yourself something positive. You can enumerate the many good things about yourself and tell yourself those things instead. Remember any good things you did or achievements you accomplished at any point in your life. It doesn’t matter how small you think it is, just replace the negative thoughts with good, positive thoughts.

Some days can be so dark that your mind will not even allow you to remember ‘better times’. In this case you immediately replace the negative thoughts with something pleasant. What do you like? Do you love the beach? What about the beach is it that you like? Is it the smell and/or sound of the ocean or the fresh air and sunshine? You would then visualize being there and enjoying the experience of being in this pleasant environment.

The point is to replace the dark, negative pathways with positive thoughts that will change your mindset. It is very important to stay positive at all times about your business for many reasons. Remember that the number one reason 95% of Internet businesses fail is that they quit.

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